Managers, employees
and workers shape the organisation's business success.
A CDP analysis is
implemented to determine those factors that strengthen the motivation
forces.
These forces
influence the nature of behaviour the employees have towards their
organisation and the communication standards maintained in the
organisation.
A motivation survey
is therefore required to find out those causes that will influence the
behaviour of the employees and workers of a particular organisation.
The CDP survey will
furthermore recommend some actions that are directly linked to the
development areas and positive behaviour that have been identified by
the analyses.
The final objective
of any organisation is to satisfy its clients or customers : its
market competitiveness that warrants its business growth.
This aim of
primordial importance is determinant of any other purposes such as
market-share expansion, new product development, increase in turnover,
profit margin or even shareholders’ return.
The client’s
satisfaction will indeed guarantee his loyalty towards the company and
determine the business growth.
For years, companies
have been looking and are still looking at new markets, processes
optimalisation, new technologies, their organisation charts or
structure improvement but not at their people !
Any of these goals
will only be reached if they are recognised and adopted by the people
: the workers, the employees and the managers of the organisation.
Clearly,
discontentment among the employees would be inadvertently reflected in
their work affecting their behaviour towards the customers.
The CDP Personal
Motivation Model : 
1. A Competitive Edge
2. The Understanding of Expectations and
of Symptoms
3. The Causes or Key Success
Factors
Next title :
Whom does a CDP survey concern ?
